Our Roots

Country roots. Wild streak.

Briar Vice is for early mornings outside and the stories that happen after dark. Hunting camp. The boat ramp. A bonfire that runs a little late. Good people with a little mischief in them.

Briar is a nod to wild places and the rough edges that come with them. Vice is our weakness for bad jokes, good company, and taking the long way home.

We believe in freedom, taking responsibility, and showing up for your people. We also believe you can stand for something and still have a sense of humor.

Our shirts are made to start a conversation: a little country, a little conservative, and just bold enough to break the ice.

Raised right. Still trouble.